1. It’s Cheap- It doesn’t cost an arm and leg like other forms of advertising. You set up an account with an auto responder service and  send out information or what ever you want to send out to your list with a single push of a button.

2. It’s successful- Email marketing is regularly ranked top’s by the DMA for return on investment (ROI) among direct marketing tactics. Email marketing can be easily targeted and personalized. Internet marketers can persuade their customers to purchase with special offers specific to their target market.

3. It is easy to track and measure- It is easy to track and measure the success of an email marketing campaign. There’s an old advertising saying that goes “I know I wasted half my advertising budget, I just don’t know which half”. You know how effective your email campaign is compared to the number of responses and you can adjust your ad campaign accordingly.