Posts tagged "driving quality traffic"

Discover 2 Ways You Can Get Highly Targeted Leads Through Article Marketing

If you are looking for a method of advertising where you are able to get massive amounts of targeted traffic, then article marketing will be for you. Targeted traffic:

1. Who is your market? Who is it that you want to visit your website or blog? When someone does a search and your article pops up, it’s important to remember that they are looking for the information that you have to offer. You have the solution to their problem. When they click on your resource box and visit your site, they are looking for you to solve their problem. They are highly targeted leads and now it is time for you to tell them what action to take.

2. The call to action. Tell them what you want them to do. Have them fill out your opt in box to get free tips or a free e-book. Give them quality content and they will be back for more.

The nice thing about article marketing is:

• You get highly targeted and qualified leads
• Your articles can be floating around for years to come. People can pass your articles on to others or post them on their website or blog with your resource box.
• It shows that you are knowledgeable and an expert in your field
• The Number 1 best thing- IT’S FREE!

Discover Why The Money Is In List Building

There are many techniques an internet marketer will use to promote products and to drive quality traffic to their website; but there is one free method of advertising that stands out from the rest. You’ve heard it before, “the money is in the list”.  We are talking about list building to promote products and to drive quality traffic to your website.

When you are list building, you collect email addresses of people who visit your website and want to be contacted whenever you have something new to share. It could be an e-book, or a new tip, or a newsletter. When you build a large list you will have contact with thousands of quality leads who will be interested in what you have to say. With one click of your mouse you can send out an email to thousands with your information.

One way of list building is to put a sign up form on the top of you web page where no one will miss it. Ask for their first name and email. Over the top of the sign up form, write, “Get List Building Tips by Email” or “To Receive Your Free E-Book Sign In Here”. These are customers that you can contact over and over again when you have new products or new information.

Pop up forms are another good device that many Internet marketers use to collect names. The nice thing about them are you don’t have to change your pages to include a pop up form because this floats over your page.

Repeat business is extremely important to internet marketers. By capturing their email you have access to them when ever you have new information. With your email information you send them you are showing them your knowledge in your field and building trust with the people on your list. You work very hard to build a list; don’t do anything that could destroy it. Treat the people on your list with total respect and don’t swamp them with emails. Nothing will turn a person off quicker.

So that you are not mistaken as a spammer, you must have a double opt-in list. A double opt-in is when the customer gives you their name and email. They are giving permission to be emailed by you. They will then be sent an email asking them to confirm that they want to be part of you list. You also required to place an unsubscribe message at the bottom of each email, so they can opt-out out if they are no longer interested.

So start your list building today. Imagine if you had a small list of only 1,000 subscribers and what if only 2% wanted to buy your product, and you were making $20 in commissions on each sale? Think about it $400 for typing up one little email on your auturesponder and clicking send. What if you had a list of 100,000 people, or more!

Discover How Article Marketing Can Catapult Your Business

You could have the best product or service in the world, but if you don’t have traffic, you’re not going to have sales. Some website owners started out thinking early on in their careers – if I build it, they will come. They find out quickly that this is totally false. It takes marketing effort to build an interest among people to drive quality traffic to your site and make sales.

In building any business you need to figure out who your target market is. Then you have to come up with an advertising plan to get buying customers to your site. There are many ways to advertise your website. Many cost money and many are free. If you are just starting out and are on a limited budget article marketing is ideal.

Instead of forcing your advertising on potential customers, why not give them what they want. Consider how and why people use the internet. What they are looking for most is information. People go online to find answers to problems, information about products, services and advice. This is where article marketing comes in. Article marketing is a great way to build your customer base; to establish your website as a place people can come to for answers. Good article marketing follows good search engine optimization practices and builds credibility within your niche. A reputation for knowledge and good content is far more valuable than a flashy banner. Offer an opt-in for a newsletter and publish regular articles, tips and solutions, and you build your mailing list as you fill your website with quality traffic.

When people are looking on the internet for a product or service they will do a search on a search engine using a descriptive word or phrase. A descriptive word is way too broad for us; the competition on one word could be in the millions. We will look for a descriptive phrase (or a long tail keyword) which will have far less competition. You also have a high quality relevant keyword, because people are typing in that exact matching phrase for what they are looking for. When you are writing your articles for article marketing, you would want to use that keyword phrase several times in your article so the search engines will pick it up and they will give your article a high ranking.

Article marketing is also valuable in getting back links to your site.  A back link is a link from another site to your site. This is also important for search engine optimization. Search engines like back linking, so this helps to optimize your site and moves you higher on the organic searches. The most important thing to note is that by sticking to your subject, the traffic you attract are people who are looking for exactly what you’re selling, making article marketing the very definition of targeted advertising.

Driving Quality Traffic to Your Website Using Keywords Search

Using keywords search to drive quality traffic to your website has become one of the most important things you can do as an affiliate marketer. Although it takes a lot of time in research and testing, the time you spend to do it right will more than pay for itself.

The purpose of keywords search is to find the most popular keywords people will use when they are searching on the internet for a product, service, website or any other things they want to find. As a website owner, I want to find these important keywords people are using so that I can draw quality traffic to my website. This is called search engine optimization or SEO for short.

Search engine optimization is the process of driving as much quality traffic to a website from a search engine’s organic (natural) search, using relevant keywords.   The higher the ranking in the organic results with a search engine, the more traffic you should have to your site.

You must learn the demographics of your target market. Commonly used demographics that an affiliate marketer may look at include: area of the country their customers are from, their occupation, age, sex, income level, education level, etc. You want to get into their heads and try to think how they would enter a search for your product or service.

For example; you are selling snow shovels on your website. You wouldn’t have much trouble selling someone a snow shovel in New Hampshire, but who in South Florida wants to buy a snow shovel. Well, what about a construction company that is cleaning construction debris off the floor, or a landscaper shoveling mulch out of the back of the truck. You need to know your market, how your product can be used and you need to determine the relevant keywords to draw customers to your site.

As mentioned above a keywords search can be time consuming, but with some practice you can easily master it. There are many tools to help you find relevant keywords, some are free and some you pay for. These include tools; such as, keyword research tools, keyword suggestion tools, keyword density analysis tools and keyword valuation tools, just to name a few.

To conduct a keywords research for the right keywords, you need to know the demographics of your target group as mentioned above. You must also know the specific industry terms used for product searches. Broad words will bring about huge competition. We are looking for less competition, but high quality leads. Using long tail keywords will help tremendously. For example, if I were selling a weight loss product and I use weight loss as a relevant keyword; I would have competition from 11,100,000 other people on the global monthly searches. Here’s what happens when I change the keyword:

Weight loss                 11,100,000   Searches

Healthy weight loss           90,500   Searches

Weight loss Help               40,500   Searches

Safe weight loss                 27,100  Searches

The number of searches is going down, but now we are down to more qualified searches. What if we tried: “fastest way to lose weight”  we would have 65,000 searches, still a lot of competition, but it is closer to where I would want to be. You see the long tail keyword, “fastest way to lose weight”, will drive high quality traffic to your website as compared to the broad keyword “weight loss”.

Keyword research is very important for search engine optimization and should never be ignored. The right set of relevant keywords can make a huge difference in your website’s traffic and sales.