Posts tagged "blog vs. website"

Should I Build a Blog or a Website … Which is Better for Promoting My Affiliate Products?

Which is the best way of advertising and promoting my products on the web? Should I build a blog or should I build a website. This is a question I hear a lot from people. So I decided to write some thought about the two and first define what a blog is and compare it to a website.

It is very important to realize that a blog (or a web log) is a type of website. The difference is that blogging is a dynamic choice for someone who has something to sell or say over the internet. The entries can be commentary or news about events that interest the visitors to the blog and the readers have the ability to leave comments to the posts, making it an interactive dialogue for all.

A website is like a blog, except that it is static; it is not dynamic like a blog. A website  is where you actually describe and can show your products and/or services. You can update a website as often as you like, but this is usually only done if you change your products. People can’t just type in comments for everyone to see. Also with a website there are no posts to update. The nice thing with the new blog software out now, it can be very difficult to tell whether it is a blog or a website.

 A huge advantage of a blog is that blogs allows you to post written text, audio and video and have it online within minutes. Unlike traditional static websites which can take hours to update and cost a lot of money if you’re not familiar with building or editing web sites. 

The biggest advantage of having a blog, to me, is that you get the site up quick. You write your first post hit publish and you are ready for business online.

A blog is far easier to optimizing for the search engines. Ever time you write a new post (new content) on your blog, you do something called “pinging”. You are notifying the search engines that you have new content on your site. The search engines will visit your site and index your site more often than a static website. It is much cheaper to set up a blog and maintain the site than it is for a static website.

Bloggers also tend to build credibility faster than someone running a static website. The blogger is constantly posting and adding new content. The blogger is actually building a relationship with the readers, where the readers have the ability to comment back.

When you want to make a post on your blog, you enter your back office type your post and it is sent out instantly. With a static website, you have to open up your editor, write the article, update the page properties before uploading that page to your site using FTP software. After all that, you have to wait for the search engines to visit your site to get it indexed again.

There are many reasons that I could still add to the argument for a blog, but I hope I’ve shown you how versatile the blog can be compared to a static website. Don’t get me wrong, websites are important. I think the best way would be to have a blog where you can post and a website that has your products. You could send people from your blog to your website or send them from your website to your blog, by linking them.